Overview

Our mission is to produce music for Lifebuoy's advertising that is different and more prominent than the brand's previous Tet music products.
Market share of 1.1 billion users, 60% GenZ, more than 154 countries globally promote "team" work culture: dancing, filming videos, pov comedy, etc.

Grasping this trend, Garnier wishes to have a music marketing campaign targeting this audience group.

The challenge was to revitalize a popular, viral song for a new generation. We needed to create a contemporary sound that resonated with Gen Z while preserving the iconic essence of the original melody.

Our approach was to reimagine the song in multiple styles, ranging from Pop/Ballad to Pop/Rock and even Acoustic/LoFi. These genres have seen a resurgence in popularity, particularly among younger audiences, thanks to platforms like TikTok and YouTube. This versatility allowed us to appeal to a wider demographic while staying true to the original's spirit.

The result is a modern, fresh take on a classic. Our creative approach, encapsulated in the catchy phrase "Anytime, anywhere, eye contact live" effectively communicates the campaign message to all ages. By combining familiarity with innovation, we've created a soundtrack that's both nostalgic and cutting-edge.

The campaign was a resounding success, garnering over 1.9 million views on YouTube and an impressive 250,000+ views on TikTok within just two weeks.

The song's popularity demonstrated the power of music to connect people and create lasting memories.