KNOWLEDGES

Rising from the Ashes: The Story Behind This Year’s Pride Anthem

15/08/2024

The show "Anh trai say hi" attracted nearly 5 billion views on multiple platforms after two months of broadcasting, many songs entered the YouTube trending list.According to the producer's representative, as of August 20, many songs in the show Anh trai say hi entered the YouTube trending list such as: Hao quang (11 million views), Catch me if you can (11 million), Regret (6.8 million, top two), I'm thinking about you (third), Bao loi con chua noi (fourth), Walk (fifth), Chan thanh (sixth)...In which, the performance Ngao Ngo by the team HIEUTHUHAI, Anh Tu Atus, Erik, Jsol, Orange reached 11 million views and many achievements including: top 1 YouTube trending list, top 1 YouTube Music Trending; top 1 Itunes Vietnam, in the list of 16 most viewed videos globally in 24 hours.

We are creative family

How does music shape film and redefine storytelling? We explored this concept at this year's ADsterdam festival, held in partnership with Boomerang agency, through the lens of acclaimed Directors Emma Branderhorst, Priya Ahluwalia, and the Nüesch Sisters—Flo & Kim. ADsterdam serves as a nexus for creative minds and innovators across tech, fashion, and beyond, offering a platform for connection and mutual learning. This year, our Directors Panel discussion, "Elevating Creativity Through Music," showcased the transformative power of music in visual storytelling.

It's clear why an increasing number of brands are choosing to partner with artists when it comes to storytelling through advertising. Consider the collaborations between Lexus x Tate McRae, Just eat x Latto/Christina Aguilera, Crocs x Jacob Collier, Travis Scott x Mcdonalds and Burna Boy x Gstar as some prime examples. This trend supports the concept that music is not simply an add-on but a driving force that motivates brands to push their creative boundaries and connect with audiences in new, emotionally compelling ways. At MassiveMusic, we’re committed to nurturing these collaborations, pushing creative boundaries, and fostering deeper connections with audiences through the transformative power of sound and storytelling, exploring new frontiers of creativity.

(Written by vnexpress)

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